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Marketing Management
Marketing Manager
Paris/Full-time

Marketing Manager

Paris/Full-time
Job target 

Preligens is looking for a highly motivated Marketing Manager to join the marketing and communications team, with a role splitting between Product Marketing & Field Marketing. Reporting directly to the VP of Marketing, Communications and Public Affairs, you will play a key role in positioning our products within the Defense & Intelligence markets. You are a team-player, you like to work at the crossroads of Sales and Product, you love disruptive tech products and you have a strong interest in Defense and Intelligence topics.  

Main areas of accountability 

Product Marketing
- Responsible for the positioning and messaging of our products across the portfolio
- Define and carry their value propositions and USPs, both internally and externally, in alignment with the product visions
- Build powerful demo scenarios and train the Sales Team across the globe to master them
- Create relevant and impactful product content to accompany the Sales team at every stage of the Sales cycle
- Work in close collaboration with the Artistic Director to build highly valuable content across different formats (infographic, video motion, etc.)
 
Field Marketing
- Build our strategy for lead generation & nurturing and assess RoI for marketing actions according to our go-to-market strategies
- Source, prioritize and lead Preligens’ participation to key industry events, tailored to regional strategies
- Be creative and proactive in identifying new potential sources of leads
- Set up and lead Preligens’ internal Sales events strategy and implementation through webinars, meet-ups and other marketing efforts
- Liaise with our Technical Sales team to track actions and opportunities in the CRM

Influence on results 
Must-haves: 
- A strong interest in understanding and positioning complex B2G (Business to Government) products
- Strong organizational skills, ability to manage multiple tasks at once
- Great communication skills - you will be discussing with a wide variety of people across various teamsa strong interest in new technologies especially AI, data science and space applications
- Native French Speaker, fluent in English 

Nice-to-haves:
- A strong interest in defense & intelligence topics
- At least 3 years of experience in a similar role